Privacy Policy
Consumer’s Best
Last Updated: October 25, 2026
This Privacy Policy explains how OLM Inc., a Delaware corporation doing business as Consumer’s Best ("Consumer’s Best," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit www.consumersbest.org or otherwise interact with us (together, the "Service"). It also explains your choices and rights. The Service is intended for people in the United States.
Privacy at a Glance
- We don’t offer accounts, sign-up forms, or checkout, so we don’t ask for your name, address, or payment information.
- We and our partners use cookies, pixels, and similar technologies to run the site, measure traffic, deliver and measure advertising, and track affiliate referrals.
- Some of this activity may count as "selling" or "sharing" personal information, or as "targeted advertising," under state privacy laws. You can opt out. See Section 9 and our Do Not Sell or Share My Personal Information page.
- We don’t sell lists of names or email addresses to anyone.
1. Information We Collect
A. Information you give us
We don’t have forms or accounts on the Service. If you email us, we collect your email address, your name if you include it, and anything else you choose to put in your message.
B. Information collected automatically
When you use the Service, we and our partners automatically collect:
- Device and connection information: IP address, browser type and version, operating system, device type, screen size, and language settings.
- Identifiers: cookie IDs, pixel and advertising IDs, and click IDs that advertising platforms add to links (for example, Google, Meta, or Microsoft click IDs).
- Usage information: the pages and URLs you visit on the Service, the site that referred you, the links you click (including links to merchants), the date and time of your visit, and how you interact with pages, such as scrolling and clicking.
- Approximate location: your city, state, or ZIP code area, inferred from your IP address. We don’t collect precise geolocation.
- Inferences: interests that we or our partners may infer from the pages and product categories you view.
C. Information from third parties
- Affiliate networks and merchants may tell us whether a click from our site led to a purchase, sign-up, or other action, and what commission we earned. This information is usually tied to a click ID, not to your name.
- Advertising and analytics providers may give us reports on how our ads and pages perform.
2. How We Use Information
- To operate, maintain, and secure the Service, including detecting fraud, bots, and abuse.
- To understand how people use the Service and to improve our content, rankings, and design, including by testing different versions of pages.
- To measure affiliate referrals and get paid for them.
- To advertise the Service on other websites and platforms and measure how those ads perform, including showing ads to people who have visited the Service (retargeting).
- To respond to your emails and requests.
- To comply with the law, enforce our Terms and Conditions, and protect our rights and the rights of others.
3. Cookies, Pixels, and Similar Technologies
Cookies are small text files stored by your browser. Pixels, tags, and scripts are small pieces of code that send information about your visit to us or our partners. Some of these technologies are placed by third parties. Some information may also be sent from our servers directly to a partner (for example, through Meta’s Conversions API), so browser settings alone may not stop all of it.
The providers we currently use include:
| Provider | What it does |
|---|---|
| Google Tag Manager | Loads and manages the other tools on our site |
| Google Analytics | Website analytics |
| Google Ads | Advertising measurement and retargeting |
| Meta Pixel and Conversions API | Advertising measurement and retargeting on Facebook and Instagram |
| Microsoft Advertising (UET tag) | Advertising measurement and retargeting on Bing and other Microsoft services |
| Pinterest Tag | Advertising measurement and retargeting on Pinterest |
| Optimizely | Testing different versions of pages |
| PostHog | Product analytics. If we turn on this feature, it can record how pages are used, such as clicks, scrolling, and mouse movement. |
| CJ (Commission Junction), FlexOffers, and merchant affiliate programs | Tracking referrals so we can be paid commissions |
| Vercel | Website hosting, including server logs |
We may add or change providers over time.
Page addresses. The information these partners receive can include the address (URL) of the page you’re viewing. Because our pages cover topics such as personal finance, insurance, and health-related products, a URL may reveal the kind of product you were researching. We do not use this information to identify you or to infer sensitive characteristics such as a health condition.
Your cookie choices
- Browser settings let you block or delete cookies. Blocking some cookies may affect how the site works.
- Global Privacy Control opts you out of the sale and sharing of your personal information and of targeted advertising. See Section 9.
- Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
- Industry opt-out tools: Digital Advertising Alliance (https://optout.aboutads.info) and Network Advertising Initiative (https://optout.networkadvertising.org).
- Ad settings in your Google, Meta, Microsoft, and Pinterest accounts.
Most opt-out tools work only on the browser and device where you use them, and clearing your cookies may undo them.
Do Not Track. There is no common standard for browsers’ "Do Not Track" setting, so we don’t respond to it. We do honor Global Privacy Control as described in Section 9.
4. How We Disclose Information
- Service providers. Companies that host the site, provide analytics, run page tests, and otherwise help us operate. They may use the information only to provide services to us.
- Advertising partners. Google, Meta, Microsoft, and Pinterest receive identifiers, device information, and usage information (including page URLs) through their tags. They use it to measure our ads and to show ads to you on other sites and apps, and they may also use it for their own purposes under their own privacy policies. Under some state laws, this counts as a "sale," "sharing," or "targeted advertising."
- Affiliate networks and merchants. When you click a link to a merchant, the affiliate network and the merchant receive a click ID and information about the link you clicked, so they can credit us. By clicking, you are choosing to visit that merchant, and its own privacy policy governs what happens on its site.
- Legal and safety. To comply with the law or legal process, such as a subpoena or court order, and to protect the rights, safety, and property of Consumer’s Best, our users, or others, including to investigate fraud.
- Business transfers. In connection with a merger, acquisition, financing, sale of assets, or similar transaction, or in bankruptcy.
- With your direction or consent.
5. California and Other State Privacy Disclosures
The table below lists the categories of personal information, as defined by the California Consumer Privacy Act (CCPA), that we have collected in the past 12 months and how we handle each one. Our business and commercial purposes are described in Section 2, and our sources are described in Section 1.
| Category | Examples | Sources | Disclosed for a business purpose to | Sold or shared? |
|---|---|---|---|---|
| Identifiers | IP address; cookie, pixel, and advertising IDs; click IDs; email address if you email us | You; your device | Service providers; advertising partners; affiliate networks and merchants | Yes, online identifiers are sold or shared with advertising partners. Email addresses are not. |
| Internet or other electronic network activity | Pages and URLs viewed, referring site, links clicked, interactions with pages | Your device | Service providers; advertising partners; affiliate networks and merchants | Yes, with advertising partners |
| Geolocation data (approximate only) | City or state inferred from IP address | Your device | Service providers; advertising partners | Yes, with advertising partners |
| Commercial information | Whether a click led to a purchase or sign-up, and the commission earned | Affiliate networks and merchants | Service providers | No |
| Inferences | Interests inferred from the pages and product categories you view | Derived from the categories above | Service providers; advertising partners | Yes, with advertising partners |
Sensitive personal information. We don’t knowingly collect sensitive personal information, and we don’t use or disclose it for purposes that would give you a right to limit its use under California law.
Retention. We keep personal information only as long as reasonably necessary for the purposes in this policy:
- Emails you send us: as long as needed to respond and to keep reasonable records of our correspondence.
- Analytics, testing, and advertising data: according to the retention settings in each provider’s tools, which we set based on how long the data is useful for measuring and improving the Service.
- Affiliate reporting: as long as needed to reconcile commissions and for accounting and tax purposes.
We may keep information longer when the law requires it or when we need it to resolve disputes or enforce our agreements.
6. Children’s Privacy
The Service is intended for adults and is not directed to children. We don’t knowingly collect personal information from children under 16, and we don’t sell or share the personal information of consumers we know are under 16. If you believe a child has given us personal information, contact us at privacy@consumersbest.org and we will delete it.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypting data sent to and from our site (HTTPS). No system is completely secure, and we can’t guarantee the security of information.
8. Third-Party Websites
The Service links to merchants and other websites that we don’t control. Their own privacy policies govern how they collect and use your information. We encourage you to read them.
9. Your Privacy Rights and Choices
A. Opting out of sale, sharing, and targeted advertising
Anyone in the United States can opt out, whatever state they live in:
- Global Privacy Control (GPC). If your browser sends a GPC signal, we treat it as a request to opt out of the sale and sharing of your personal information and of targeted advertising for that browser. To learn more, visit https://globalprivacycontrol.org.
- Email. Email privacy@consumersbest.org with "Do Not Sell or Share" in the subject line. You don’t need to verify your identity to opt out. Because we don’t have accounts, we usually can’t link an email request to the browser you use, so GPC is the most reliable way to opt out on each browser and device.
See our Do Not Sell or Share My Personal Information page for details.
B. California residents
If you live in California, you have the right to:
- Know and access the categories and specific pieces of personal information we have collected about you, the categories of sources, our purposes, and the categories of third parties we disclose it to.
- Delete personal information we have collected from you, subject to legal exceptions.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of your personal information.
- Limit the use of sensitive personal information. We don’t use sensitive personal information in ways that trigger this right.
- Not be discriminated against for exercising any of these rights.
C. Residents of other states
Residents of other states with comprehensive privacy laws, such as Colorado, Connecticut, Delaware, Oregon, Texas, and Virginia, may have the right to confirm whether we process their personal information, access it, correct it, delete it, get a portable copy, and opt out of targeted advertising, the sale of personal information, and certain profiling. We honor these requests from residents of any state that grants these rights.
D. How to make a request
- Submit a request by emailing privacy@consumersbest.org or writing to us at the address in Section 13. Tell us what you’re asking for and which state you live in.
- Verification. We need to verify requests to know, access, delete, or correct personal information. Because we don’t have accounts, the only personal information we can usually connect to you is your email address, if you’ve emailed us. We’ll ask only for what we need to match your request to the information we hold, and we’ll tell you if we can’t verify it. We never require verification to opt out.
- Authorized agents. You can have an authorized agent make a request for you. We may ask for proof of the agent’s authority and, where the law allows, ask you to verify your identity directly with us.
- Timing. We’ll confirm receipt within 10 business days and respond within 45 calendar days. If we need more time, up to another 45 days, we’ll tell you why. We process opt-out requests within 15 business days.
- Appeals. If we decline your request, you can appeal by emailing privacy@consumersbest.org with "Appeal" in the subject line. We’ll respond within the time your state’s law requires. If you disagree with our decision, you can contact your state attorney general.
E. No financial incentives
We don’t offer financial incentives or different prices or services in exchange for personal information.
10. U.S. Visitors Only
The Service is intended for people in the United States. Information we collect is stored and processed in the United States.
11. Accessibility
If you need this policy in a different format, contact us at privacy@consumersbest.org.
12. Changes to This Policy
We review this policy at least once a year. When we update it, we’ll change the "Last Updated" date at the top. If we make material changes, we’ll post a notice on the Service.
13. Contact Us
OLM Inc. d/b/a Consumer’s Best
100 S Commons #102, Pittsburgh, PA 15212
privacy@consumersbest.org