How Does Living DNA Protect My Genetic Data? A Look at Their Privacy Policy

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By Ben Carter

Updated August 1, 2025
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In-Depth Look

How Does Living DNA Protect My Genetic Data? A Look at Their Privacy Policy

In the world of genetic testing, your DNA is your most personal information. It's natural to ask critical questions about how companies handle it. You're not just buying an ancestry report; you're entrusting a company with your biological blueprint. This is why understanding the specifics of Living DNA data privacy is crucial before you send in your sample. At Consumer's Best, we believe an informed consumer is an empowered one, so we've delved deep into their policies to give you the clarity you need.

You Own Your Data: The Core Principle

Living DNA's privacy framework is built on a foundational promise: you own your DNA and your data. This isn't just a marketing slogan; it's a legally binding commitment outlined in their terms of service. They act as custodians of your information, not owners. This means they cannot and will not sell or lease your genetic data to any third parties, such as pharmaceutical companies, insurers, or research institutions, without your explicit and separate consent. This opt-in model puts the power directly in your hands, ensuring you are the ultimate decision-maker regarding your data's use beyond its primary purpose.

Security and Anonymization: How Data is Protected

To safeguard your information, Living DNA employs a multi-layered security strategy. When your sample arrives at the lab, it is barcoded, and all personal identifiers are separated from it. This process of anonymization is a critical step in protecting your privacy. The data itself is stored in secure, encrypted servers that comply with strict international standards, including the GDPR (General Data Protection Regulation). This ensures that even in the unlikely event of a data breach, the raw genetic information is shielded from being easily identified or interpreted, providing a robust layer of technical protection.

Your Right to Be Forgotten: Deleting Your Data

True data ownership includes the right to delete it permanently. Living DNA provides a straightforward process for users to remove their information. Through your account portal, you can request the complete destruction of your original biological sample and the deletion of your account and all associated data from their servers. This 'right to be forgotten' is a powerful feature that gives you full control over your genetic legacy. It provides peace of mind that you can withdraw your information at any time, for any reason, without complication.

The Consumer's Best Verdict on Living DNA Privacy

After a thorough review, Consumer's Best finds that the Living DNA data privacy policy is robust, transparent, and user-centric. Their commitments to data ownership, opt-in consent for research, and comprehensive deletion options set a high standard in the industry. They've built a framework designed to earn and maintain user trust. Now that you're confident in their privacy measures, you're likely wondering how their ancestry results and health insights compare. To see a complete analysis of their test accuracy, features, and overall value, explore our full, in-depth Living DNA review.

Frequently Asked Questions

No, Living DNA states explicitly in its privacy policy that it does not sell or lease your genetic data to third parties, such as insurance or pharmaceutical companies, without your direct and separate consent. You maintain full ownership of your data, and any participation in external research requires you to actively opt-in, giving you complete control.

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